About Us

About Cannabis King

Cannabis King® is a registered trademark created in 2017 by two childhood friends, Baptiste Alvino and Nicolas Sahli, who were passionate about the challenge of entering a then-emerging market in Switzerland. 

The "cannabisking.ch" website was officially inaugurated on April 20, 2017, inadvertently marking the beginning of its activity on a highly symbolic date for cannabis aficionados worldwide, 420. This inaugural date remains an emblematic reminder of the company's constant evolution since its inception, underlining its contribution to the cannabis sector with a decidedly professional approach.

Over the years, "cannabisking.ch" has consolidated its presence as a major player in the cannabis sector, mainly in Switzerland and Europe, striving to provide top-quality products and relevant information to its customers. The unconscious choice of the launch date, 4.20, illustrates the fortuitous synchronicity that marked the beginning of this venture.

Cannabis King at St-Legier and Bulle

Cannabis King was initially headquartered in Semsales, then in Palezieux, before moving its headquarters permanently to St-Légier in 2020, occupying an area of over 1000m2. This site houses a store, logistics facilities for the websites, offices and an area dedicated to storage and packaging.

The brand's growth took shape with the opening of a boutique in Bulle, and the launch of the Cannabis Boutique franchise.

In 2023, a Growshop section was inaugurated in St Légier, offering a full range of growing equipment. In addition, a private lounge club was set up upstairs, with a spacious terrace of over 300m2.

The Cannabis King site offers a diverse range of products from the best Swiss and international brands, meticulously selected by a team of experts. The constant search for new partners to expand the assortment and meet the expectations of an ever-expanding and demanding clientele is a priority.

Frequent meetings with producers and key players in the CBD field testify to Cannabis King's commitment to finding exceptional products for its customers. All products are guaranteed 100% legal in Switzerland, and the commitment to superior quality is reflected in the exclusive choice of pesticide- and chemical-free products.

Beyond its own brand focused on product quality and lifestyle, Cannabis King embodies much more than cannabis alone; it represents a true art of living. The company actively supports artists in the fields of music and extreme sports.

White label, design, marketing, social networks and packaging

At its headquarters in St-Légier, Cannabis King houses a department dedicated to marketing, white label and packaging. Thanks to semi-automatic machines, an extensive network of suppliers and printers, and a passionate, experienced team, Cannabis King offers its professional customers a wide range of services: brand and packaging design, printing of doypacks, grinders, rolling papers, clothing, e-commerce, event stand design, packaging, labeling, etc...

Dozens of customers in Switzerland and abroad have already placed their trust in Cannabis King, attesting to its commitment to excellence and its privileged position in the market.

Nous sommes fiers de faire partie de la culture du cannabis et de la partager avec vous !